Seen everywhere on the likes of Madonna, Britney Spears, and Jennifer Lopez in 2004, Juicy Couture’s velour tracksuits perfectly epitomized the comfortable decadence of the nascent millennium. Yet the mega-popular brand was only a few years old at the time, having been founded in the late ’90s by two Los Angeles friends. Its quick rise to the fashion A-list can be attributed to the founders’ trendsetting sense of style and tenacious celebrity-endorsed marketing campaigns. Such qualities also led Juicy Couture to post-tracksuit success in the realms of fragrance, accessories, and sportswear, where the brand continues to shine today, its cheeky irreverence on full display.
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This deal is expected to expire at 2:00am on Tuesday December 5th, 2017.