Straight Leg. Sits At Waist. Slightly Tapered Leg Opening. Relaxed Through Seat & Thigh. More than 140 years after inventing the blue jean, one thing is clear: Levi’s clothes are loved by the people who wear them – from presidents to movie stars, farmers to fashion icons, entrepreneurs to the everyman. ‘Live in Levi’s’ asserts with confidence and pride that Levi’s clothes are indeed for everybody who’s not just anybody.